DOHA: Vodafone Qatar announced that its iftar meal donation initiative in partnership with Talabat resulted in the donation of more than 14,000 meals that benefited Qatar Charity’s ‘Feed the Fasting’ programme.
Vodafone Qatar automatically donated an iftar meal on behalf of customers who made food delivery orders on Talabat from May 16 to 26. The highly successful initiative was open to all those who use Talabat and the messaged received by customers confirming their automatic meal donation was appreciated and shared by customers on their social media channels.
The initiative was organised as part of Vodafone Qatar’s broad-ranging CSR programme during the holy month under the banner of the company’s Ramadan campaign #ShukranFromTheHeart. Mohammed Alyafei, Events & Sponsorship Manager, Vodafone Qatarm said: “Vodafone Qatar has a long history of giving back to the community and in this holiest of months we always increase our efforts. We are proud to have partnered with Talabat to involve the public in spreading the generous spirit of Ramadan. We are also proud of our long-term partnership with Qatar Charity that has helped thousands less fortunate.”
Talabat Managing Director for Qatar Francisco De Sousa commented: “With this partnership, we are further fortifying our strategic partnership with Vodafone to benefit Qatari society. Food is a basic human necessity, as well as a gathering point for the local community, so this initiative fits perfectly with the spirit of sharing that Ramadan espouses to us.”
Ali Al Gharib, Director of Local Development, Qatar Charity, said: “We are very proud of our partnership with Vodafone Qatar and Talabat through our `Feed the Fasting’ project. This project benefits nearly two million people in Qatar and in more than 30 countries around the world. Vodafone Qatar’s donation provided more than 14,000 iftar meals to less fortunate people in Bangladesh. We believe that this three-way partnership is a model for all companies and institutions for how to cooperate in the field of philanthropy and community service under the banner of corporate social responsibility.”