Qatar National Tourism Council (QNTC) in partnership with United Development Company (UDC), will bring together leading Qatari designers and luxury fashion brands for the country’s first virtual fashion show, with original designs from Qatar-based creatives and leading retail stores, delivering an experience to viewers from the comfort of their homes.
Staged at The Pearl-Qatar, the virtual fashion show would be broadcast live from QNTC social media accounts, including Instagram, Facebook and YouTube Live on Thursday at 9 pm.
It would l highlight the original creations of five brands – The Project, Per Lei Couture, Ashwa Fashion and Youssef Al Jasmi – in the ready-to-wear, menswear and eveningwear categories, along with the abaya brand Shades.
Jawaher Al Khuzaei, QNTC Director of Public Relations and Communication, said, : “Developing such offerings is part of QNTC’s wider strategy to work with stakeholders across the private and public sectors and bring residents a host of events which promote Qatar as a destination that embraces modernity while remaining rooted in tradition.”
The fashion show is part of the Qatar Summer Programme, a lineup of offers and activaties arranged by QNTC for residents to enjoy during the summer holidays. The show will incorporate the latest in virtual technology, giving viewers the feel of a live experience and reflect the wealth of creativity Qatar has to offer.
It complements QNTC’s continuous efforts to support the burgeoning fashion industry in Qatar through events such as the Heya Arabian Fashion Exhibition, and Design District at Shop Qatar.