DOHA: Qatar Airways, Official Partner and Official Airline of FIFA, has announced the launch of its new TVC campaign celebrating the FIFA Women’s World Cup France 2019, taking place from June 7 to July 7 in cities throughout France.
The innovative new film features a mother telling her daughter a wonderful bedtime story. It is a flight of imagination, in which she describes an amazing new land where women’s football reigns, where players rule and fans from many nations gather to cheer. The film features Brazilian football superstar Neymar, celebrating with fellow football fans.
By the film’s end, we realise that mother and daughter are in fact onboard a Qatar Airways aircraft flying to the very destination she has been describing: a magical land, where the story of women’s football comes alive. Their relationship is a genuine anchor for the emotion and optimism surrounding the biggest moment yet in women’s team sports: the FIFA Women’s World Cup France 2019.
Qatar Airways Group Chief Executive Akbar Al Baker, said: “Women’s football is bigger than ever before and the FIFA Women’s World Cup France 2019 is the place where the hopes and dreams of many fans and supporters come true. Our new campaign expresses the excitement of the many fans all over the world who will be watching the tournament as well as the tens of thousands who will travel to France to cheer for their national team in person.”