Ooredoo Group jumped to 41st in the Top 50 rankings from 43rd last year in the Telecoms 300, 2019 report, with a growth of 12 per cent in brand value to $3.779bn. Ooredoo Group maintained its Brand Rating status of AA+, with a Brand Strength Index (BSI) of 77.4, up from 74.7 the previous year.
The rankings list is produced each year according to valuations of telecommunications companies by valuation and strategy consultancy Brand Finance. It previously noted the consistent increase in Ooredoo Group’s brand value since the company began its global brand rollout in 2013, with the telecommunications operator now active in 10 markets across the Middle East, North Africa and Southeast Asia.
Corporate developments underway include an ongoing complete digitalisation programme and significant investment is being made in networks – most notably 5G, in which Ooredoo is a global pioneer.
Ooredoo Group CEO Sheikh Saud bin Nasser Al Thani said: “We continue to expand and evolve, reaching new customers and new markets around the world with new and innovative technology. We aim to become data experience leaders across our global footprint, enhancing people’s digital lives and ensuring everyone can enjoy the Ooredoo Supernet and the benefits it brings and are proud to be leading the way in the journey towards full commercial 5G.”