Hassad Food subsidiary Mahaseel has launched the first phase of marketing local produce. The move is expected to reduce the burden on local farmers and improve the quality and quantity of local produce.
Till date, 124 productive farms have registered with Mahaseel to benefit from the company’s marketing services, which were developed to ease the burden on the local farmers. This is equivalent to around 16 per cent of the total number of local productive farms across the country (800 farms).
Mahaseel General Manager Mohamed Al Ghaithani said: “The company was established after studying the local market needs and determining an efficient mechanism for providing support to the private agricultural sector, in order to contribute to achieving self-sufficiency. Today, we are marketing the first phase of local produce in the Qatari market.”
Prior to commencing with the initiative, senior Mahaseel executives met with registered farm owners to explain the operation process for receiving the produce, sorting, packaging and then marketing in the local market, to ensure the operations run efficiently and smoothly so that the product is delivered to the consumer in the best form.
Hassad set up Mahaseel for Marketing and Agricultural Services at the end of last year, with the aim to increase the quantity and quality of local produce and ease the burden on local farmers. Hassad Food recently launched the first solar-powered irrigation technology in the local fodder sector, aiming to produce around 20,000 tonnes of fodder annually.