Baladna Food Industries Co, Qatar’s largest producer of fresh dairy, has launched six unique juices. The 100% natural summer fresh juices, with no added sugar, are already available in Orange, Apple, Pineapple, Fruit Mix, Tropical Mix, and Pomegranate Mix flavours, the company said. The launch of the juices has come in time for the holy month of Ramadan and the Summer season.
With an investment of nearly QR10m in the new juice line, Baladna aims to produce 17,000 packages of 180 ml juices and 12,000 packages of 1.5 liters juices per hour.
Commenting on the launch of the juice line, Dr. Kamel Abdallah, Chief Executive Officer, Baladna said, “Ever since 5th June 2017, Baladna has been writing one success story after another, which includes flying in cows within 36 days of the blockade, introducing a variety of dairy products like yogurt, laban, ayran and long-life milk, to helping Qatar achieve its food security goals. The launch of our new juices has further enriched our product portfolio, and we promise to continue exceeding our consumers expectations with innovative products”.
Currently, Baladna has nearly 20,000 dairy cows and supplies the market with all the necessary dairy products comprising of fresh milk, ayran, laban, yogurt, Arabic ghee and cheese.