"We apply excellence to all our activities by acting transparently, integrally

and with the willingness to exceed expectations "   



 The food and beverage division was created with the desire to offer the best possible choices in terms of products, labels and restaurant brands. With this as the mindset, the division currently offers two of the best brands in their respective fields and they are “Max Burger” from Sweden and “So Jennie Luxury Bub- bles” from France.

Max Burger is not only Sweden’s favorite hamburger restaurant chain; it is also one of the first. Back in 1968 the founders of Max, Curt Bergfors and Britta Andersson, opened their first restaurant in Gallivare, high up in the northern part of Sweden.


Their hamburgers became so popular, that within two years they opened more restaurants. Soon thereafter Max was established in several other cities in Norrland (the northern part of Sweden). The rest is history.

Now so many years later, Max Burger is ultimately Sweden’s best, outselling all of its competitors for more than a decade. With this as a true testament, Max Burger is not only considered as a Swedish household name, But also the front runner and market leader when it comes to burgers.


Bani Hashim Trading is currently in process of launching the first Max ever in Qatar by the beginning of 2017. The first outlet in Qatar will carry the new signature design of Max Burger, as well as state of the art self ordering machines, trying to replicate the infamous Max taste as well as offering an exact replica of the customer experience received in Sweden.

A French inspired setting with an oceanic view, this unique and cozy seating arrangement boasts the best of fusions. To create a Parisian mind- set, the French based interiors, the classical voice of “Edith Piaf” will be enchanting those sitting with the timeless classics “Le vie en rose” and “La Foule” and surrounded by an array of golden butterflies, creating an unprecedented experience.


Situated in Pearl Qatar, those looking to escape the heat in the morning or enjoy the summer brisk at night, while sipping on the best of virgin mocktails or simply enjoying the classical taste of the bubbles are always welcomed.


Not only offering mocktails, but serving the finest of coffee roasts, tea flavors, pastries and savories, there is something for everyone in this little French haven.

"SO Jennie" is more than just a new drink, it is a new way of seeing the world, of entertainment fully: without alcohol, without sugars, simply enjoying the taste and the bubbles, sharing all the little moments and all the major events in life with your lover, your friends, your family, during an elegant dinner or an improvised cocktail hour, a chic picnic or a zen spa.


"SO Jennie" captures the spirit "made in Paris". Those luxury bubbles embody all its symbols: light, luxury, beauty, impertinence. Through its subtly pink bubbles, all Paris is flitting and sparkling. Without any added sugar, sulphite, coloring or flavors, SO Jennie is not only very tasty but extremely healthy.


"So Jennie" can be found in First and Business class of Qatar Airways, at the Meurice and Four Seasons Suites in Paris, Four Seasons Park Lane in London, and Penin- sula in Hong-Kong. In department stores, the bubbles can be found at the Grande Epicerie de Paris, Lafayette Gourmet, Galeries Gourmandes in Paris, in KaDeWe in Berlin, at Harrods in London.


In Qatar, the bubbles can be found in Gold Gourmet, Café-999, John the Grocer, Monoprix and Megamart as well as several fine dining outlets and five star hotels, spread throughout Qatar.



One of the very first divisions to start functioning in the company, The Retail Division considered to be one of the key drivers of Bani Hashim Trading. With Real Madrid Official Stores as the first brand signed on, the division continues attracting further reputed labels as it grows further and further....

Real Madrid is one of the world’s most important sports organizations. Its legendary story began in 1902 when a group of young men formed the team known as Madrid Fútbol Club, a name that remained until King Alfonso XIII of Spain granted the club the Royal (Real) title in 1920. Since that time, the team has continued to make history and reinforce its legend with sporting achievements and an influence on society through the values and principles it champions.


Real Madrid is a global team, open to everyone. One of its founding principles continues to be the recruitment of the world’s best players at the time. Over the years, the team’s esteemed roster has included the names Alfredo Di Stefano, Ferenc Puskás, Hugo Sánchez, Zinedine Zidane, Ronaldo, Figo, David Beckham, Kaká, and Cristiano Ronaldo. Undoubtedly, the team’s sporting triumphs are its greatest honor.


Real Madrid is the most decorated club in the world: 11 European Cups (the most recent in 2016), three Intercontinental Cups, and 32 Spanish League (La Liga) cham- pionships illuminate its extra ordinary history. Named the “best club of the 20th century” by FIFA in 1999, it is the only team that holds the European Cup in its pos- session.


For the first time ever in the Middle East, a flagship store has been created in the manmade Island of Pearl Qatar. The store allows the loyal fans of the club in the region to come and experience exclusive authentic products and memorabilia from their favorite team, accompanied by the chance to sit in the famous Santiago Bernabéu Stadium seats and get a glimpse of tailored interviews as well as the club’s most glorious moments.

With one outlet operational, and three more under development for 2016/2017, Real Madrid Fans are bound for a very thrilling commercial experience, with the Offi- cial store being available in Pearl Qatar, Gulf Mall, Tawar Mall and others.



When we created this division we wanted to make sure that we standout, but not only in terms of offering but also in terms of service, that’s why we cater to this division with one goal in mind and that is to offer the most convenient mix to help those in need to heal. To realize this, we have an annual development plan of three units a year and we are working on realizing this as we write these words.


Our aim is to have a pharmacy in every district, and in order that we do that we have to become a trusted health-care resource that provides convenient, consistent, face to face accesses to comprehensive care, offering appropriate medical and pharmacy utilization, disease management consultation and medication and clinical adherence.


Bani Hashim Trading is currently setting a network of Pharmacies with a one on one approach to patient care. Once the outlets are operational they will utilize a single, centralized patient information database in order that we can follow your requirements and have a better understanding of your requirements, update you about our offerings and help renew your prescriptions if needed.


Currently there are three outlets under development and we plan to open another two before mid 2017.



This division was created to help offer the best possible services to our customers. Realizing that there is a gap in several service markets, and that this gap remains to be imminent between what is offered and what is delivered, reflected on the huge potential in this market sector. Therefore,we proud to introduce Lapels Dry Cleaning from the United States as our first brand in this division as we are confident in regards to the impact it will deliver


Lapels Dry Cleaning was founded in 1999 with the goal of aspiring to provide a better Dry Cleaning Experience to the consumer and franchise business owner. Our tagline “The Future of Dry Cleaning“ is something we constantly strive to redefine.


In terms of the consumer we want to provide an upscale environment in which they can tell right away that this is not their typical cleaner. In addition we want to provide technology to our consumer that helps to separate us from the competition. This technology includes order ready emails to notify them that their clothes are ready, iphone/android application notify the store they are coming in or see our latest promotions.


This technology is also utilized in our production through our dry cleaning machine and shirt machine that have computers onboard that help measure productivity and consistency in programming and quality. We utilize the world’s only non-hazardous solvent that is made of a liquid silicone and breaks down naturally to sand and water. The combination of our equipment and solvent give us the ability to build our stores in towns and centers that would typically not allow a dry cleaner. Bani Hashim Trading is committed to grow this prestigious brand from the United States in the Qatari Market. With a store opening every week in the United States, and with a customer base that boasts Google, Intel and Harvard, Bani Hashim Trading was fortunate enough to sign on the national rights for the State of Qatar, allowing us the rights to operate its our own outlets as well as sub franchise to other potential investors.


Make sure you ask about out Lapels - Qatar Franchise program and become part of our Lapels Star Alliance.

BANI HASHIM TRADING © 2017 | Privacy Policy